If youre interested in making your employees and customers raving fans of your business, nuts. Nuts southwest airlines crazy recipe for business and. Twentyfive years ago, herb kelleher reinvented air travel when he founded southwest airlines, where the planes are painted like killer whales, a typical. Kevin and jackie freiberg began studying southwest airlines when kevin was a doctoral student. Nuts about southwest is a virtual focus group, allowing southwest airlines to obtain immediate and passionate feedback from both customers and employees at an extremely low cost. No cancel fees earn 12 rapid rewards points per dollar. Southwest airlines brings back its beloved peanutsbut not. Southwest airlines is the worlds largest lowcost airline. Jackie freiberg describes the events and people who shaped the culture, character, and personality of southwest airlines, discusses the main elements of the companys success, explores the way leadership is. Nuts southwest airlines crazy recipe for business and personal success freiberg, kevin. Revealing the secrets behind the success of southwest airlines, one of the worlds most successful companies, this book expands on the unusual strategies. Their business model has been replicated many times all over the world, but no one has been able to replicate its success. Twentyfive years ago, herb kelleher reinvented air travel when he founded southwest airlines, where the planes are painted like killer whales, a typical company maxim is hire people with a sense of humor, and inflight meals are never servedjust sixty million bags of peanuts a year.
The particular culture that kelleher instills southwest with is described completely in the leadership style servant leadership. By putting humor at the top of its list of recruiting and hiring criteria, southwest has found a way to nourish joy, pride, and just plain fun in. Nuts southwest airlines crazy recipe for business and personal success 9780767901840 by freiberg, kevin. Berkshire hathway had also invested in a few american airlines including southwest. Sep 23, 2019 according to usa today, its own corporate blog was written under the name nuts about southwest, and a 1998 book about the company was called nuts. Southwest airlines crazy recipe for business and personal success is the book for you. Jul 10, 2018 a 1995 book about the company bears the title nuts. Lars pind told me about this book, and i have to agree. Southwest airlines crazy recipe for business and personal success kevin freiberg, jackie freiberg please order yourself a copy, only a few dollars plus shipping, while you wait. According to usa today, its own corporate blog was written under the name nuts about southwest, and a 1998 book about the company was called nuts. Full of original insights, upbeat stories, and concrete suggestions, nuts. Southwest airlines crazy recipe for business and personal success. This shows the progression of southwest airlines in the form of a tribute. Apr 27, 2007 southwest airlines today celebrates the oneyear anniversary of the launch of its blog, nuts about southwest, which allows customers to take a peek inside the culture and operations of southwest airlines.
The fact that it is becoming increasingly difficult to book tickets using rewards passes is ridiculous. If you look at southwest airlines, and i admire what th. The airline was established on march 15, 1967 by herb kelleher as air southwest co. About nuts twentyfive years ago, herb kelleher reinvented air travel when he founded southwest airlines, where the planes are painted like killer whales, a typical company maxim is hire people with a sense of humor, and inflight meals are never servedjust sixty million bags of peanuts a year. Nuts southwest airlines crazy recipe for business and personal success. The book reads like a good novel and worked really well as a bed time story book for me. If you take time to read only one business book this year, i strongly encourage you to read nuts. And management consultants kevin and jackie freiberg have written nuts.
I flew with my 2 little girls by myself and everyone was so kind and helpful. A 1995 book about the company bears the title nuts. The second was uncontainable by kip tindell, the recently retired ceo from the container store. The remarkable story of the countrys most successful airline and herb kelleher, the ceo who built it with integrity, guts, and nuts. I picked up this book from the recommendation of mohnish pahrai. Ebook download nuts southwest airlines crazy recipe for. There are a couple of ways to subscribe to the southwest in a nutshell mailing list. This lively, funny and, at times, moving book is full of information about the origins of southwest airlines, what makes it unique and how it fights hard to keep its familybased culture, despite having more than 33,000 employees. I have often booked a flight on your airline even if it has been a more expensive option because of the great rewards program it inspired a lot of loyalty. Southwest has donated 10,000 roundtrip tickets to nearly 80 nonprofit hospitals and medical transportation organizations across north america, easing the burden of travel for medical patients and their caregivers. If you want to learn more about this fascinating airline, then nuts. Southwest reinvented air travel 26 years ago with its low fares and zany, irreverent style. The book is filled with anecdotes and first hand experiences of employees and customers that demonstrates the lengths to which southwest goes in ensuring legendary service to its customers and employees.
Great book on the history and culture of southwest airlines. Reusable funds for up to 12 months if you cancel your flight, 100% of your ticket can be applied to future travel. The airline said it wanted to create an environment where all customers including those with peanutrelated. Southwest residual travel funds from a previous reservation that are applied toward a business select fare will be refunded as residual travel funds. Mar 07, 2018 southwest airlines crazy recipe for business and personal success.
The southwest airlines medical transportation grant program mtgp provides flights for her treatments. Now, the secrets of southwest airlinesrated one of the ten best companies to work for in america are. On the left navigation, click on account details to expand the options. The story of southwest airlines management concepts. I just finished a great book that really digs into the history of swa. To take advantage of these benefits, see a southwest agent at the airport. You can now use the check boxes to optin and optout of southwest in a nutshell. Pdf nuts southwest airlines crazy recipe for business and. Herb kelleher, the airlines founder, is quoted in the book, nuts by kevin and jackie freiberg, about the fact that in 1973 southwest became the first major airline to introduce profitsharing. One of the best things about southwest has been the generous rewards policy. Freiberg, jackie and a great selection of similar new, used and collectible books available now at great prices.
Southwest airlines crazy recipe for business and personal success, kevin and jackie freiberg, came up with a captivating and hilarious book that reveal the ingredients that have made southwest airlines such a consistent success story. Our customer relationsrapid rewards folks want to assist you, and you can contact them by mail at southwest airlines, customer relationsrapid rewards, p. Southwest airlines crazy recipe for business and personal success by kevin frieberg and a great selection of related books, art and collectibles available now at. Southwest says it served 106 million peanuts last year. Its doesnt necessarily capture the company culture that exists today as this book was written 20 years. It was originally launched as a means of giving our customers a look inside southwest s culture and operations by allowing users to interact. Technically, this book is about southwest airlines, or to. Its doesnt necessarily capture the company culture that exists today as this book was written 20 years ago, however it captures some toolscharacteristics of a topnotch organization that can be used to win as an underdog. Apr 29, 2011 this shows the progression of southwest airlines in the form of a tribute. Revealing the secrets behind the success of southwest airlines, one of the worlds most successful companies, this book expands on the unusual strategies employed. Southwest airlines crazy recipe for business and personal success best book, read online nuts southwest airlines crazy recipe for business and personal success kevin freiberg ebooks, nuts southwest airlines crazy recipe for business and personal success pdf read online, download best book nuts. Stephen covey, author of the seven habits of highly effective people the story of southwest airlines is as much fun to read as it is reader friendly and useful.
Southwest airlines brings back its beloved peanutsbut not on. By sidestepping reengineering, total quality management, and other management philosophies and. Southwest airlines introduces a significant upgrade to its awardwinning corporate blog, nuts about southwest. And, with 45 consecutive years of profitability in an industry.
Southwest airlines believes that failure to nourish and encourage lightness in the workplace not only undermines productivity, creativity, adaptability, and morale, but also can drive people crazy. Its a joy to read about a company that values freedom, creativity, people and, yes, love. Ken blanchard, coauthor of the one minute manager full of original insights, upbeat stories, and concrete suggestions, nuts. Southwest will stop serving peanuts on all flights to. Nuts southwest airlines crazy recipe for business and personal success is a 1996 nonfiction book by kevin and jacquelyn freiburg, published by bard press. Welcome to the nuts about southwest blog southwest airlines. Although much has been written about the worlds most successful airline, nuts. A book that provides some rich insights into what makes southwest airlines one of the most successful and consistent airlines in the industry. Pdf nuts southwest airlines crazy recipe for business. Nuts about southwest began in april 2006 as one of the worlds first company blogs. Southwest airlines says it will stop serving peanuts. Apr 04, 2015 since reading about herb kelleher and his company southwest airlines in the book nuts several years ago i have been enamored with their company.